Mahdi and David on the Art of Selling Cybersecurity
Mahdi & David on The Art of Selling Cybersecurity
Mahdi Raza and David Mahdi join the podcast to talk about their new book, The Art of Selling Cybersecurity.
Is selling to infosec art, science, or a bit of both? Ahead of the SiberX CISO forum at the end of the month, George K and George A dig in, and got so carried away that this interview will be split into two parts!
Part 1: The bare knuckle brawl over sales tactics that suck, methods that work, and how to build trust.
Listen to the episode: